Self-promotion on Twitter can pay off big

 Monday 01 August 2022

These representational images were often logos. - Reuters/File

In a new study, researchers found that executive candidates, such as CEOs and CIOs—who consistently share their knowledge and expertise by expressing their skills on Twitter—are 32 percent more likely to attract higher-paying jobs. are

However, the study also found that posting bad or risky tweets can have a negative impact on the backlash they receive. Not only that, but posting "too much" can come across as arrogant.

Yet, if done right, self-promotion via Twitter can set a candidate apart from the rest.

"People who are actively promoting themselves on Twitter will benefit from doing so," Andrew Winston, one of the paper's co-authors, said in a media release.

To conduct the study, the researchers analyzed how many self-promoting posts the executives made and the size of their follower base. They also noted how closely the tweets matched the job or company requirements.

The researchers counted candidates who were looking for similar jobs, one group promoted themselves through social media while the other did not.

Researchers discovered that C-level job candidates who frequently used Twitter to showcase their skills and expertise were offered higher-paying jobs than those who built their personal brand online. Not advertised.

"Self-promotion took place in this class of people," Winston said. Is.